STREAM EXCLUSIVE ORIGINALS

Hol' Up! Snapchat Is Selling Jordans Now?

The social media giant is peddling the sneakers for big bucks.

Snapchat has recently been struggling to find their way back into the spotlight since releasing numerous glitchy updates, but with their recent new feature that allows you to purchase Jordans, we think they might be on to something!

Confused? Don't worry, we'll explain.

In case you haven't heard, Snapchat made big news when they announced that during a NBA All-Star event in downtown Los Angeles, Michael Jordan's limited edition AJ III Tinker sneakers — set to be released in March— will be available for purchase within the Snap Store, a new e-commerce feature powered by Shopify.

Simply put, the Jordan brand and Snapchat joined teams to make an analog/digital pop-up shop, which ran during the live event, to give sneakerheads a chance to cop the new Jordans with Amazon Prime same-day delivery!

Is this the new future for shopping online? Time can only tell...

From the looks of it, the plan is to bring Snapchat into the world of e-commerce.

While we cannot fake like this isn't a SUPER dope idea, we still are left wondering how effortless shopping on Snapchat will be. We'll keep you updated!

Latest News

Subscribe for BET Updates

Provide your email address to receive our newsletter.


By clicking Subscribe, you confirm that you have read and agree to our Terms of Use and acknowledge our Privacy Policy. You also agree to receive marketing communications, updates, special offers (including partner offers) and other information from BET and the Paramount family of companies. You understand that you can unsubscribe at any time.